Sit Means Sit vs. Zoom Room
Zoom Room
Sit Means Sit
Brick-and-Mortar establishment.
A visible presence in your community.
Home-based dog training franchise.
Franchise fee:
$35,000
Franchise fee:
$35,000
Training fees:
none!
All training is included with no hidden fees.
Training fees:
$7,500 per additional instructor
Sources of revenue:
Private dog training
Group classes
Agility league
Dog birthday parties
Center rentals
Retail sales of pet supplies, treats, toys and training gear
Rentals to local dog trainers
Doggy Disco nights
Puppy preschool
Meet-up events
Indoor dog park and agility practice
Bark Mitzvahs and other canine events
Canine Good Citizen testing
Educational seminars
Sale of gift cards
Sources of revenue:
Private dog training
Sale of collars and supplements
Referring clients to buy products from the Sit Means Sit online store
Can you run the business yourself?
Yes.
Can you run the business yourself?
Yes.
Can you hire additional employees?
Yes.
Can you hire additional employees?
Yes.
Add $7,500 training fee per hire
Client retention:
One class leads naturally to the next
Puppy preschool -->
Beginning Obedience -->
Intermediate Obedience -->
Canine Good Citizen Test.
Puppy agility -->
Agility 1 -->
Agility 2 -->
Agility 3 -->
Weekly Agility League.
Etc.
All the while clients come back for practices, play sessions, and the occasional dog party.
Clients are treated as members, as are their dogs, and both are issued membership cards.
As a Canine Social Club, members show their loyalty and pride of place, viewing the Zoom Room as the epicenter of all things fun when it comes to dogs.
Client retention:
You are called in to fix a problem behavior.
If you fail, it injures your reputation.
If you succeed, your revenue ends, as you were simply called in to fix a problem.
Pricing:
A dog training class averages around $25
An affordable activity, with lots of interaction and entertainment value, for almost all dog owners.
Pricing:
Dog training costs around $450 to $1,600
An extremely high price point for most dog owners, especially in the current economic climate.
Training philosophy:
Positive-reward dog training only
No restraint, punishment, or dominance
Positive reward training is not only kinder and gentler, but also the most-widely accepted, scientifically researched, and well-established method for training all dogs
Easy for any pet owner to do, as it revolves around verbal praise and treats
Works with all dogs, without deepening pre-existing conditions
Training philosophy:
Dominance-based philosophy
Uses electric shock collars; in some cases, multiple shock collars are placed on the dog.
Dominating a dog is challenging for many members of the household
Dominance, control and intimidation techniques can worsen underlying conditions of aggression, shyness or fear
Many owners report that dogs trained with this fear-based aversion training do not retain the behavior unless wearing the shock collar
Social aspect:
You teach group classes at your own dedicated training center, with dogs and their owners coming to you
Owners are always present, and training revolves around deepening the bonds of communication between dogs and their owners.
Your center includes a Hound Lounge with refreshments, hot dogs and ice cream for both dogs and their owners, free WiFi, coffee, and a kid-center with toys and games
As the Zoom Room is also a Canine Social Club, you'll also be playing host or hostess to dog birthday parties, breed meet-up groups, Doggy Disco nights, Yappy Hour, and other social gatherings of like-minded dog-owners.
Social aspect:
You work out of your house and go to other people's homes to train their dogs.
You also go out into the community to try to drum up new business.
See for yourself.
Click HERE to visit the
ZOOM ROOM
See for yourself.
Click HERE to visit
SIT MEANS SIT